The public sector is an important component of life and socio-economic development. Due to the increasing complexity of processes occurring in the context of societal structural changes, the transfer phenomenon of notions and concepts from one sector to another occurs more frequently. The...

Marketing in public administration imposes employees a new way of behavior that involves also interest towards citizens` requests, high capacity of coping to the evolution of requests and society's expectations, innovate spirit, transparence, availability to reduce bureaucracy, flexibility in...

This paper reveals the results of an exploratory analysis about Ethics and CSR courses at Spanish Universities, particularly focusing on Business Schools. The present study focuses on undergraduate and postgraduate studies (including Masters) related to marketing. The aim of this study is to...