We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We describe the difficulties of using the most commonly found consumer behavioural models within an information system, and oppose them to a novel approach in marketing segmentation,...

A lovas turizmus témájának feldolgozására, személyes érdeklődésem és kíváncsiságom ösztönzött. Meg akartam tudni és érteni, hogy hogyan is működnek a lovas turisztikai vállalkozások, és hogy ténylegesen megéri-e ebbe az ágazatba pénzt fektetni. Sokat hallunk...

Policymakers need to know whether prediction is possible and if so whether any proposed forecasting method will provide forecasts that are substantively more accurate than those from the relevant benchmark method. Inspection of global temperature data suggests that it is subject to irregular...

I examined six ways of selecting forecasting methods: Convenience, “what’s easy,” is inexpensive, but risky. Market popularity, “what others do,” sounds appealing but is unlikely to be of value because popularity and success may not be related and because it overlooks some methods....