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Alte und neue Wege des Gemeinschaftsmarketings für Agrarprodukte und Lebensmittel
Kliebisch, Christoph; Rügge, Matthias - 2007
Gemeinschaftsmarketing für Agrarprodukte und Lebensmittel ist spätestens seit der Ein-führung des Absatzfondsgesetzes im Jahr 1969 das zentrale Instrument zur Absatzförde-rung in der Agrar- und Ernährungswirtschaft. Institutionalisiert in der Centralen Marketing-Gesellschaft der Deutschen...
Persistent link: https://www.econbiz.de/10011375024
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Mobile Marketing
Nufer, Gerd; Donges, Felix - 2018
Die rasante Verbreitung mobiler Endgeräte und die damit einhergehenden Verbesserungen der Technik haben in den letzten Jahren dazu geführt, dass Unternehmen ihre Werbebudgets verstärkt in mobiles Marketing investieren. Verglichen mit klassischer Werbung zeichnet sich mobiles Marketing durch...
Persistent link: https://www.econbiz.de/10011846519
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Pricing in the presence of strategic consumer behavior
Feldman, Pnina - 2010
This dissertation addresses the impact of strategic consumer behavior on different pricing strategies. Generally speaking, consumers are strategic in that they correctly anticipate a firms' actions and the behavior of other consumers when they make purchasing decisions. In the context of this...
Persistent link: https://www.econbiz.de/10009438703
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Three essays on retailing
Wang, Yusong - 2002
category management from an analytical perspective. The practice of category management involves a strategic alliance between a … key questions. (a) What categories are most suitable for the adoption of category management? (b) Which manufacturer …
Persistent link: https://www.econbiz.de/10009438876
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Mind the gap: Exploring congruence between the espoused and experienced employer brand
Prouty McLaren, JoEllyn - 2011
is essential. This notion of espoused-experienced gap management is common to consumer brand management practices, but … dimensions rooted in the organization's culture and requiring ongoing management. Next, data showed that employees evaluate … management capabilities. Fourth, the data suggests that reducing the employer brand gap will positively affect employee …
Persistent link: https://www.econbiz.de/10009439254
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Crafting a positioning strategy for the South African apple and pear industry to successfully compete against Chile in European supermarket business
Conradie, Stefan - 2008
regarding the management of the carbon footprint of its products as well as the production of residue free fruit through …Thesis (MBA (Business Management))--University of Stellenbosch, 2008. …
Persistent link: https://www.econbiz.de/10009442083
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EXPERIENCES ON ORGANISATION OF FRUIT AND VEGETABLE SECTOR IN HUNGARY
Felfoldi, Janos - 2009
term thinking, but coupled with mismanagement on different levels of corporate management. …
Persistent link: https://www.econbiz.de/10009446425
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How Innovation Traits in Members of Advertising Agency Teams Propel the Creative Process: The Professional Opinion
Stadler, Christopher J. - 2011
team - the team of creative, strategy and management staff that is responsible for creative execution - to find out more …
Persistent link: https://www.econbiz.de/10009447341
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Strategic analysis of Daimler Chrysler
Duckworth, Lauren - 2007
Daimler Chrysler is an international auto manufacturing company. DaimlerChrysler was formed in 1998 when Daimler Benz merged with the Chrysler Corporation.This merger launched the company into an international powerhouse. Currently, DaimlerChrysler has products in over 200 countries on six...
Persistent link: https://www.econbiz.de/10009467541
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Measuring reverse cannibalization: Strategic implications for category and product line management
Kashyap, Rajiv - 1997
effective category management. One strategy to consolidate categories is product elimination. The questions that concern …
Persistent link: https://www.econbiz.de/10009467779