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Developing a holistic framework for analysis of destination management and/or marketing organizations : six Danish destinations

Jørgensen, Matias Thuen - In: Journal of travel and tourism marketing 34 (2017) 4/6, pp. 624-635

Persistent link: https://www.econbiz.de/10011729158

Chinese Marketing and Management Scales

Yau, Oliver H.; Lee, Bernard - 2024

: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected … needs of scholars interested in developing marketing and management theories that are relevant within the context of China … “Chinese Marketing and Management Scales”. --Prof. Wann-Yih Wu, PhD, Professor, National Cheng Kung University, Taiwan This …

Persistent link: https://www.econbiz.de/10015075815

Marketingaktivitäten deutscherBiotechnologie-Unternehmen

Trommsdorf, Volker - Technische Universität <Berlin> / Fachgebiet Marketing - 2002

Über 50 Prozent der befragten Biotechnologie-Unternehmen sind Neugründungen. Ein Drittel derUnternehmen ist als Spin-Off aus einer Universität oder einem wissenschaftlichen Forschungsinstituthervorgegangen, jedes sechste als Spin-Off aus einem Unternehmen oder Tochterunternehmen.• Der...

Persistent link: https://www.econbiz.de/10005865455

Methods for focusing on customer orientation in the early phases in the innovation process.

Cimander, Philipp - 2010

M.S.

Persistent link: https://www.econbiz.de/10009429624

Peter Drucker lectures, 1980-04-23, cassette 5, side 1

Drucker, Peter F. (Peter Ferdinand); Friedman, Irving … - 1980

. Drucker goes on to discuss: the post-war period as a diffusion of American management technology, British companies, major …

Persistent link: https://www.econbiz.de/10009429641

Two essays on measuring and managing the influence of blogs

Aggarwal, Rohit - 2008

This thesis investigates how firms can measure and manage influence of IT-enabled communication media, particularly blogs. The thesis constitutes two essays. The essays can be read independently, but they are complementary to each other. The first essay measures the influence of employees'...

Persistent link: https://www.econbiz.de/10009429935

Assessing return on marketing contacts in B2B market

Luo, Man - 2009

For two reasons, Business-to-Business (B2B) marketers face greater challenges in measuring return on marketing investment than Business-to-Consumer (B2C) marketers. First, business buyers have an irregular purchase pattern. Second, marketing efforts take a longer time to build a business...

Persistent link: https://www.econbiz.de/10009430199

Essays on the dynamics of brand equity

Sriram, Srinivasaraghavan - 2004

Management of brand equity has come to be viewed as critical to the optimal long-term performance of a brand. In the …

Persistent link: https://www.econbiz.de/10009430363

Determinants of duration in marketing versus manufacturing international joint ventures

Lele-Pingle, Shilpa - 1998

International expansion is no longer driven solely by a desire to access cheap labor to produce goods for export; the new view focuses on market access and the building of consumption networks in fast growing countries through partnerships. The objective of this study is to examine the role...

Persistent link: https://www.econbiz.de/10009430538

Robust conjoint analysis

Yeh, Shih Yung Robert - 1998

Beginning with data collection, Robust Conjoint Analysis demonstrates quite a few comparative advantages over other conjoint methodologies. A computer-aided graphical survey collects information through a user-friendly interface. Compared to a numerical or quantitative approach in data...

Persistent link: https://www.econbiz.de/10009430539