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Using Agent-Based Models to Understand the Surprising Complexity of Global Markets
Earnest, David - 2011
Why is the economy “complex”? For all the recent advances in the management sciences, businesses today face markets … complexity in today’s business climate: interaction effects, strategic complexity, ecological complexity, and reflexive …
Persistent link: https://www.econbiz.de/10009480121
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Dynamic capabilities, managerial and marketing capabilities and their impact on the competitive advantage and firm performance
Ferreira, Jorge; Coelhol, Arnaldo - In: International journal of entrepreneurship and small business 30 (2017) 4, pp. 629-652
Persistent link: https://www.econbiz.de/10011757167
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Understanding market transformation : how firms create customer demand
Hartmann, Michael; Wenzel, Matthias - In: Journal of competences, strategy & management 10 (2019), pp. 33-54
Persistent link: https://www.econbiz.de/10012168748
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The microfoundations of marketing agility : a dynamic capabilities perspective
Vario, Marco - 2022
Marketing agility has emerged as an important construct in research for enabling marketing managers to thrive in dynamic markets. So far, however, marketing research has not provided sufficient guidance on how to develop marketing agility. Drawing on the dynamic capabilities view, this study...
Persistent link: https://www.econbiz.de/10013477455
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Keeping Your Secrets Public? Open Versus Closed Innovation Processes in the Hungarian Wine Sector
Dries, Liesbeth; Pascucci, Stefano; Török, Ãron; … - In: International Food and Agribusiness Management Review 17 (2014) 1
The International Food and Agribusiness Management Review is the published by IFAMA. www.ifama.org …
Persistent link: https://www.econbiz.de/10011142500
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Marketing Strategy Formulation in the Commercialization of New Technologies
Vincent, Leslie Harris - 2005
, this study seeks to aid in building a strong theoretical foundation relating to the nature of the relationship of …
Persistent link: https://www.econbiz.de/10009475745
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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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A capability view on organizational information processing : theoretical considerations and empirical investigations
Wölfl, Steffen - 2019
Persistent link: https://www.econbiz.de/10012214059
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Researching marketing capabilities : reflections from academia
Morgan, Neil A. - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
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Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert; Miočević, Dario; Herhausen, Dennis - In: Industrial marketing management : the international … 83 (2019), pp. 1-7
Persistent link: https://www.econbiz.de/10012146603