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No B.S. marketing to the affluent
Kennedy, Dan S.; Cyr, Cindy; Simpson, Craig; Witty, Adam; … - 2019 - Third edition
Why you must move : now -- Who are these people, anyway? -- The ultra-rich : different than you and me -- The question Freud couldn?t answer -- Boys will be boys, no matter their age -- 'Marketing to affluent LGBTQ consumers -- Affluent boomers? : spending boom -- Those who've gone from poor to...
Persistent link: https://www.econbiz.de/10012014198
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Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul; Johnson, Brian - 2004
Persistent link: https://www.econbiz.de/10004800026
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Living it up : our love affair with luxury
Twitchell, James B. - 2002
Persistent link: https://www.econbiz.de/10004751210
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No B.S. marketing to the affluent : the no holds barred, kick butt, take no prisoners guide to getting really rich
Kennedy, Daniel - 2008
Persistent link: https://www.econbiz.de/10004912028
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The Algerian consumer's orientations towards brands inlight of Islamic marketing principles : a field study on frozen meat market
Meghraoui, Mehieddine Abdelkader; Benabou, Djilali - In: International journal of social entrepreneurship and … 3 (2014) 3, pp. 177-196
Persistent link: https://www.econbiz.de/10011347718
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Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
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Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos; Sfakianakis, Michael - In: International journal of electronic customer … 10 (2016) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
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The impact of promotional measures on the buying behaviour of young consumers on the food market
Angowski, Marek; Domańska, Katarzyna; Komor, Agnieszka - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 9-18
Persistent link: https://www.econbiz.de/10011983699