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Self-Service at UAE Petrol Forecourts : Marketing in Unfamiliar Terrain?

Madichie, Nnamdi O. - 2012

This paper presents initial findings of a preliminary examination of self-service at petrol stations in the United Arab Emirates (UAE). Informal discussions were held with 30 taxi drivers in four of the largest emirates in the UAE and a diary account was kept over a period three months. This...

Persistent link: https://www.econbiz.de/10013114514