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The art and science of marketing : marketing for marketing managers
Dowling, Grahame R.
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2004
Persistent link: https://www.econbiz.de/10001851111
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The art and science of marketing : marketing for marketing managers
Dowling, Grahame R.
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2004
Persistent link: https://www.econbiz.de/10004456570
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Understanding institutional designs within marketing value chains
Carson, Stephen
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Devinney, Timothy Michael
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Dowling, …
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1998
Persistent link: https://www.econbiz.de/10000983094
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