In 2002, a new farm bill radically changed the U.S. peanut industry by eliminating the marketing quota system, requiring the industry to adjust to a more uncertain, market-oriented environment. This paper reports results from a survey of peanut manufacturers in nine countries identifying their...

In 1997 the U.S. fresh cut flower industry terminated their first mandatory generic promotions program. Since then a voluntary program has been implemented in five U.S. cities, targeting female flower buyers. Using 13 control and 5 target cities, the promotion impacts are estimated and the...

Florida’s citrus industry has a long history of using generic advertising as a primary instrument for shifting demand for various forms of citrus juices. Consumption behavior and consumer responses to these advertising are expected to substantially differ with each type of citrus juice These...