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On "brand" : whether a semioti...
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farmdoc daily
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International Marketing Review
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EB Series
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Young Consumers
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Journal of Agribusiness
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Economics Papers from University Paris Dauphine
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2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
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Australian Journal of Agricultural Economics
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Journal of marketing
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Staff Papers / Department of Agricultural, Food and Resource Economics, Michigan State University
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date (oldest first)
1
Brands defined as semiotic
marketing
systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
Saved in:
2
The unintended consequences of the countercultural movement of the 1960s : what’s
marketing
got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
3
Brand
transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
4
Brand
competency as a market segmentation method for
brand
R&D in the Asian luxury market
Kang, Inwon
;
Lee, Jiwon
;
Shin, Matthew M.
;
Shin, Geon-cheol
- In:
Service business
8
(
2014
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10010239426
Saved in:
5
Investigating the strategic
marketing
significance of
brand
love in developing and nurturing consumer-
brand
relationships via film
branding
: a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
6
How point-of-sale
marketing
mix impacts national-
brand
purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
7
A meta-analysis of correlations between market share and other
brand
performance metrics in FMCG markets
Jung, Sang-Uk
;
Zhu, John
;
Gruca, Thomas S.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5901-5908
Persistent link: https://www.econbiz.de/10011597549
Saved in:
8
Sensory stimulation for sensible consumption : multisensory
marketing
for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Saved in:
9
How to
brand
your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
10
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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