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The methodology in empirical sales ethics research : 1980 - 2010

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The Methodology in Empirical Sales Ethics Research: 1980–2010

McClaren, Nicholas - In: Journal of Business Ethics 127 (2015) 1, pp. 121-147

The study examines the research methodology of more than 200 empirical investigations of ethics in personal selling and … sales management between 1980 and 2010. The review discusses the sources and authorship of the sales ethics research. To … benchmark, assesses the status and direction of the sales ethics research methodology, and helps inform researchers who need to …

Persistent link: https://www.econbiz.de/10011242092