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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
Saved in:
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Entrepreneurial Marketing in Online-Netzwerken
Barrot, Christian
;
Becker, Jan U.
;
Clement, Michel
- In:
Entrepreneurial marketing
,
(pp. 5-25)
.
2011
Persistent link: https://www.econbiz.de/10009379638
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