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Marketing management
Distribution channel
17
Vertriebsweg
17
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11
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11
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11
Transaktionskosten
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Salespeople
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Anderson, Erin
5
Gatignon, Hubert A.
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Coughlan, Anne T.
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Helsen, Kristiaan
1
Lodish, Leonard M.
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Robertson, Thomas S.
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INSEAD-Wharton Alliance Center for Global Research & Development
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Faculty & research / Insead : working paper series
1
International marketing ; Vol. 3
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Salesforce adoption of transaction-specific innovations
Anderson, Erin
;
Robertson, Thomas S.
-
1990
Persistent link: https://www.econbiz.de/10000799534
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2
Leading the effective sales force : the Asian sales force management environment
Anderson, Erin
(
contributor
);
Lodish, Leonard M.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003406560
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3
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
;
Coughlan, Anne T.
-
2008
Persistent link: https://www.econbiz.de/10003657236
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4
Competitive reactions to market entry : explaining interfirm differences
Gatignon, Hubert A.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10001059641
Saved in:
5
Modes of foreign entry : a transaction cost analysis and propositions
Anderson, Erin
- In:
Journal of international business studies : JIBS ; an …
17
(
1986
)
3
,
pp. 1-26
Persistent link: https://www.econbiz.de/10001027890
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