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Innovation pathway to profitability : the role of entrepreneurial orientation and marketing capabilities
Arunachalam, S.; Ramaswami, Sridhar N.; Herrmann, Pol; … - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 744-766
Persistent link: https://www.econbiz.de/10011911304
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Marketing strategy and Wall Street : nailing down marketing's impact
Hanssens, Dominique M.; Rust, Roland T.; Srivastava, … - In: Journal of marketing 73 (2009) 6, pp. 115-118
Persistent link: https://www.econbiz.de/10003901143
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Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, … - In: Journal of international business studies : JIBS ; an … 46 (2015) 5, pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
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Strategic marketing metrics to guide pathways to growth
Roberts, John H.; Srivastava, Rajendra Krishan; … - In: From Little's law to marketing science : essays in …, (pp. 49-83). 2016
Persistent link: https://www.econbiz.de/10011436072