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A meta-analysis of the relationship between market orientation and business performance : evidence from five continents
Rodriguez Cano, Cynthia; Carrillat, François A.; … - 2009
Persistent link: https://www.econbiz.de/10003835863
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Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.; Solomon, Paul J.; Astous, Alain d' - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
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How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.; Astous, Alain d'; Couture, … - In: Journal of advertising research 55 (2015) 3, pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
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Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.; Colbert, François; Feigné, … - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
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Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree; Carrillat, François A.; Wang, Paul - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
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Building customer relationships while achieving sales performance results : is listening the holy grail of sales?
Itani, Omar S.; Goad, Emily A.; Jaramillo, Fernando - In: Journal of business research : JBR 102 (2019), pp. 120-130
Persistent link: https://www.econbiz.de/10012103945