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~subject:"Marketing management"
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Marketing management
Distribution channel
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Vertriebsweg
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Direktvertrieb
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Lohn
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Prinzipal-Agent-Theorie
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channels of distribution
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Absatzweg
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Einzelhandel
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Unternehmensnetzwerk
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Verkaufspersonal
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compensation
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pricing
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Coughlan, Anne T.
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Kellogg on marketing
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International marketing ; Vol. 3
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ECONIS (ZBW)
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1
Marketing channel design and management
Coughlan, Anne T.
- In:
Kellogg on marketing
,
(pp. 232-257)
.
2010
Persistent link: https://www.econbiz.de/10008664279
Saved in:
2
Creating superior value by managing the marketing-operations management interface
Coughlan, Anne T.
;
Shulman, Jeffrey D.
- In:
Kellogg on marketing
,
(pp. 393-408)
.
2010
Persistent link: https://www.econbiz.de/10008664270
Saved in:
3
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
;
Coughlan, Anne T.
-
2008
Persistent link: https://www.econbiz.de/10003657236
Saved in:
4
Marketing channel design and management
Coughlan, Anne T.
;
Stern, Louis W.
- In:
Kellogg on marketing
,
(pp. 247-269)
.
2001
Persistent link: https://www.econbiz.de/10001612987
Saved in:
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