This paper studies how a retailer decides the length of product line in a vertically related industry. We study a market with two product varieties. Each retailer decides the number of varieties it procures from an upstream manufacturer. The manufacturer may open an online store and encroach on...

This paper reviews the main marketing strategy applied by the European chocolate industry. It focuses on the role of country-of-origin, product diversification and scenarios, and provides a historical overview of the industry. This is followed by a discussion of the association between a brand...

Green Marketing is a concept in vogue and is capable to affect all aspects of business with significant result with the concept of e-marketing. Green marketing is a phenomenon which has developed particular important in the modern market. Additionally, the development of green marketing has...

This paper studies how a retailer decides the length of product line in a vertically related industry. We study a market with two product varieties. Each retailer decides the number of varieties it procures from an upstream manufacturer. The manufacturer may open an online store and encroach on...

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...

Recent technological developments in ICT and Artificial Intelligence allow extracting valuable information from data that machines generate with production, machine data (MD). Although possibly more valuable than personal data, the growing market for MD and its analytics may suffer from several...

Stock-outs convey information about the propensity of other consumers to purchase a product and this can increase the willingness of marginally interested consumers to buy. But in order to leverage stock-outs, firms must be able to capture the extra demand. We show how asymmetric inventory...

Marketing strategists should create, maintain, and arrest the decay of causally ambiguous resource competences that lead to competitiveness and thus performance. However, competence causal ambiguity, which helps create competitiveness, is also implicated in competitiveness decay. In this study...

Until recently, different types of innovation strategy have been introduced in innovation studies. However, their effects on firms' market performance have been under-explored. To overcome this limitation, we empirically examined the effect of different innovation strategies on firms' market...

An influential theoretical literature supports a discriminatory explanation for product bundling: it reduces consumer heterogeneity, extracting surplus in a manner similar to 2nd-degree price discrimination. This paper tests this theory and quantifies its importance in the cable television...