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Marketing classics : a selection of influential articles
Enis, Ben M. (contributor); Cox, Keith Kohn (contributor) - 1985 - 5. ed
Persistent link: https://www.econbiz.de/10000743031
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Marketing in developing countries
Kinsey, Joanna - 1988
Persistent link: https://www.econbiz.de/10000747243
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Essentials of marketing : text and cases
Lancaster, Geoffrey; Massingham, Lester - 1988
Persistent link: https://www.econbiz.de/10000747449
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Marketing: concepts and decision making
Groß, Charles W.; Peterson, Robin T. - 1987
Persistent link: https://www.econbiz.de/10000723768
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The use of the logit model to create a market share model for industry to aid the marketer in strategic market planning
Ford, John B. - 1985
Persistent link: https://www.econbiz.de/10000724084
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Analysis for strategic market planning decisions
Day, George S. - 1987 - 1. reprint
Persistent link: https://www.econbiz.de/10000734721
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The principles and practice of marketing
Frain, John C. - 1986
Persistent link: https://www.econbiz.de/10000735824