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Kotler, Philip
71
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23
Meffert, Heribert
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21
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19
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19
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American Marketing Association
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IGI Global
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NWB Verlag
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epubli GmbH
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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2
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2
Icfai University Press <Hyderabad>
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Institut für Marketing und Trendanalysen <Gutau>
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MITP Verlags-GmbH & Co. KG
2
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2
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2
Österreichische Gesellschaft für Absatzwirtschaft
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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SpringerLink / Bücher
64
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
31
Journal of strategic marketing
23
European journal of marketing : EJM
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Journal of marketing management : MM
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Springer eBook Collection
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Marketing intelligence & planning
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Journal of Islamic marketing : JIMA
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Journal of business-to-business marketing
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The journal of business & industrial marketing
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Springer eBook Collection / Business and Economics
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Journal of research in marketing and entrepreneurship : JRME
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Marketing theory
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AMS review : official publication of the Academy of Marketing Science
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Journal of the Academy of Marketing Science
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Business horizons
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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McGraw-Hill/Irwin series in marketing
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International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
10
Cogent business & management
9
OECD Health Statistics
9
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Meffert-Marketing-Edition
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Neue betriebswirtschaftliche Forschung : Nbf
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Schriften zu Marketing und Management
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Springer eBook Collection / Business and Management
8
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8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
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ECONIS (ZBW)
3,356
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1
RePEc
1
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1
Agro business in a changing competitive environment : Campania firms' strategic,
marketing
and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
2
Market orientation : transforming food and
agribusiness
around the customer
Lindgreen, Adam
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10010475022
Saved in:
3
From
marketing
to crisis management : how key messages changed during corona pandemic in Saudi food industry
Almutairi, Faisal Abdulhadi
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10013161847
Saved in:
4
Citation classics from Industrial
marketing
management : celebrating forty-seven years of publications on business-to-business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
5
Market orientation and new product development performance in Egyptian food industry : the mediating role of
marketing
technical integration
Ghonim, Mohamed A.
;
Elsawy, Wael Zakaria
;
Elsotouhy, Mohamed
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
4
,
pp. 193-209
Persistent link: https://www.econbiz.de/10013352828
Saved in:
6
Regionales
Marketing
: ein
Marketing
-Management-Ansatz für kleinräumige Kooperationsprojekte zur Erzielung regionaler Wettbewerbsvorteile
Hausladen, Helmut
-
2001
Persistent link: https://www.econbiz.de/10001625600
Saved in:
7
Lokale Wettbewerbsvorteile durch regionale Vermarktungsstrategien im
Agribusiness
: ein konzeptioneller Ansatz
Hausladen, Helmut
- In:
Liberalisierung des Weltagrarhandels : Strategien und …
,
(pp. 571-576)
.
2002
Persistent link: https://www.econbiz.de/10001727268
Saved in:
8
Web
marketing
strategies of food producers in Italy : a competitive analysis
Annunziata, Azzurra
;
Vecchio, Riccardo
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010242198
Saved in:
9
La promotion des produits agro-alimentaires : rapport présenté au nom du Conseil Economique et Social
Lanusse-Croussé, Robert
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000777512
Saved in:
10
British food journal
1962-: Bingley : Emerald
;
Bradford : MCB Univ. Press
;
…
-
Nachgewiesen 64.1962 - ; auch mit durchgehender Nr.-Zählung
Persistent link: https://www.econbiz.de/10000360084
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