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Marketing management
Marketing
29,173
Betriebswirtschaftslehre
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906
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837
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788
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782
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755
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739
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728
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690
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678
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667
Demand and Price Analysis
652
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Kotler, Philip
71
Kerin, Roger A.
23
Meffert, Heribert
23
Bruhn, Manfred
22
Armstrong, Gary
21
Hartley, Steven W.
19
Keller, Kevin Lane
19
Kirchgeorg, Manfred
19
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
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12
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11
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10
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9
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9
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8
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8
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8
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7
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7
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7
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7
Speh, Thomas W.
7
Backhaus, Klaus
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American Marketing Association
35
Springer Fachmedien Wiesbaden
17
OECD
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NetLibrary, Inc
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Verlag Franz Vahlen
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Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Harvard Graduate School of Business Administration
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
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Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
W. Kohlhammer GmbH
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Athens Institute for Education and Research
2
Berliner Wissenschafts-Verlag
2
Fachhochschule Reutlingen / European School of Business
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Verlag Dr. Kovač
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
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SpringerLink / Bücher
65
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
27
European journal of marketing : EJM
22
Journal of strategic marketing
22
Journal of marketing management : MM
21
Springer eBook Collection
21
Gabler Edition Wissenschaft
18
Journal of marketing
18
Journal of business-to-business marketing
17
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Springer eBook Collection / Business and Economics
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Cogent business & management
8
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of macromarketing
8
Meffert-Marketing-Edition
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
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ECONIS (ZBW)
3,283
BASE
1
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1
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1
The Trademark reporter
United States Trademark Association
-
1911-2013: New York, NY : [Verlag nicht ermittelbar]
-
1.1911 - 103.2013,5
Persistent link: https://www.econbiz.de/10000462614
Saved in:
2
Handbook of modern
marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
3
Managerial analysis in
marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
4
Jahrbuch der Absatz- und Verbrauchsforschung
Gesellschaft für Konsum-, Markt- und Absatzforschung
-
Berlin : Duncker & Humblot
;
anfangs: [Wiesbaden] : …
;
…
-
1.1954/55 - 54.2008
Persistent link: https://www.econbiz.de/10000349904
Saved in:
5
Scientific
marketing
management
White, Percival
-
1978
-
Repr. ed
Persistent link: https://www.econbiz.de/10000683644
Saved in:
6
The journal of business & industrial
marketing
Bingley : Emerald Publishing Limited
;
1986-[?]: Santa …
;
…
-
1.1986 -
Persistent link: https://www.econbiz.de/10000366048
Saved in:
7
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des
Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
8
Strategisches Marketingmanagement : Einführung in Theorie und Praxis
Schaper, Thorsten
-
2016
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011439703
Saved in:
9
Thirty years of the Journal of business & industrial
marketing
: a bibliometric analysis
Valenzuela, Leslier Maureen
;
Merigo, Jose Maria
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011609242
Saved in:
10
Past, present, and future business-to-business
marketing
research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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