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~subject:"Marketing management"
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Marketing management
Unternehmensnetzwerk
29
Business network
27
Innovationsmanagement
12
Innovation
11
Unternehmenskooperation
11
Innovation management
10
Lieferantenmanagement
9
Schweden
9
Supplier relationship management
9
Accounting
8
Rechnungswesen
8
Unternehmen
8
Inter-firm cooperation
7
Internationales Marketing
7
Wissen
7
Netzwerk
6
Business relationships
5
International marketing
5
Knowledge
5
Marketing
5
Sweden
5
Technischer Fortschritt
5
Wissenstransfer
5
Aufsatzsammlung
4
Bauwirtschaft
4
Beschaffung
4
Construction industry
4
Corporate Network
4
Industriemarkt
4
Knowledge transfer
4
Marketing theory
4
Marketingmanagement
4
Marketingtheorie
4
Network
4
Technological change
4
Theorie
4
Theory
4
B-to-B-Marketing
3
Betriebliche Wertschöpfung
3
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Konferenzschrift
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English
4
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Håkansson, Håkan
4
Harrison, Debbie
1
Snehota, Ivan
1
Waluszewski, Alexandra
1
Östberg, Claes
1
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Handbook of marketing
1
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
4
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The Swedish approach to Europe
Håkansson, Håkan
- In:
Strategies for international industrial marketing : the …
,
(pp. 127-164)
.
2013
Persistent link: https://www.econbiz.de/10009689245
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2
Rethinking marketing : developing a new understanding of markets
Håkansson, Håkan
;
Harrison, Debbie
;
Waluszewski, Alexandra
-
2004
Persistent link: https://www.econbiz.de/10001999088
Saved in:
3
Marketing in business markets
Håkansson, Håkan
;
Snehota, Ivan
- In:
Handbook of marketing
,
(pp. 513-526)
.
2006
Persistent link: https://www.econbiz.de/10003335279
Saved in:
4
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
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