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From curious to connoisseur : a longitudinal segmentation of attendees at a Chinese wine festival
Shi, Fangfang; Ji, Shaojun; Weaver, David B.; Huang, … - In: International journal of contemporary hospitality management 34 (2022) 3, pp. 885-907
Persistent link: https://www.econbiz.de/10013164513
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Using consumer opinion to define New World fine wine : insights for hospitality
Kustos, Marcell; Goodman, Steve; Jeffery, David W.; … - In: International journal of hospitality management 83 (2019), pp. 180-189
Persistent link: https://www.econbiz.de/10012122070
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Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan; Burrows, Nicole; Chaumont, Sylvia; Li, Elton - In: The international review of retail, distribution and … 24 (2014) 2, pp. 145-165
Persistent link: https://www.econbiz.de/10010367008
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Wine market segmentation in continental Croatia
Kalazić, Zorislav; Šimic, Mirna Leko; Horvat, Jasna - In: Journal of food products marketing 16 (2010) 3, pp. 325-335
Persistent link: https://www.econbiz.de/10008648948
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The Chinese wine market : a market segmentation study
Liu, Hong Bo; McCarthy, Breda; Chen, Tingzhen; Guo, Shu; … - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 450-471
Persistent link: https://www.econbiz.de/10010384985
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Market segmentation in wine tourism : a comparison of approaches
Alebaki, Maria; Iakovidou, Olga - In: Tourismos : an international multidisciplinary journal … 6 (2011) 1, pp. 123-140
wine tourist, taking into account the different approaches for profiling and segmentation that have been used in recent …
Persistent link: https://www.econbiz.de/10009385299
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One size does (obviously not) fit all : using product attributes for wine market segmentation
Pomarici, Eugenio; Lerro, Marco; Chrysochou, Polymeros; … - In: Wine Economics and Policy 6 (2017) 2, pp. 98-106
attributes. Based on individual best-worst scores, a latent class segmentation analysis was implemented to classify consumers …
Persistent link: https://www.econbiz.de/10011868285
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Wine consumer typologies based on level of involvement : a case of Turkey
Koksal, Haluk; Seyedimany, Arian - In: International journal of wine business research 35 (2023) 4, pp. 597-613
Persistent link: https://www.econbiz.de/10014432821
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Exploring wine knowledge, aesthetics and ephemerality : clustering consumers
Hall, Daniel - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 134-153
Persistent link: https://www.econbiz.de/10011590141
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235
Persistent link: https://www.econbiz.de/10009548703