importance of branding, the brand hierarchy, the purpose of branding, and the brand-building tools used in business marketing …/articles.Conclusion: Branding plays a major role in business marketing, catalyzing the process of building long-term relationships with customers ….Applicative Value: Branding in business marketing has not received much attention in the literature, especially in an emerging market …

Branding theory has been largely developed in the context of consumer products; yet, most economies are characterized … by a preponderance of firms selling business-to-business or industrial products. Understanding how branding works in … industrial branding and offer some guidelines as to success with industrial brands …

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … campaign in social media. The economics and statistics analysis were used to analyse the costs of social media marketing (SMM … capitalization level. The monographic method is used for a comprehensive and in-depth study of social media marketing, the causal …

model for branding private label products. In this study, the relationship between the brand value of the retailer, the real … quality of the product, and the category of the product were evaluated in terms of branding of private label products in fast … moving consumer goods market (FMCG), and a branding model was proposed to comprise the mentioned factors on the branding of …

between brand awareness and brand equity. Thirdly, the study also investigates the effects of marketing mix elements on brand …

consequent advantages accruing to the leading brand. Such a marketing-mix-based approach often fails to explain the absolute …

This paper aims to investigate the marketing strategies of Korean manufacturers of brand pro- ducts in the Mali market …

Integrated Marketing Communications (IMC) refers to integrating various marketing tools such as advertising, online … marketing, public relation activities, direct marketing and sales campaigns to promote brands so that similar message reaches a … implement integrated marketing communication, it is essential for the organizations to communicate effectively with the clients …