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Marketing management
Marktforschung
7,352
Market research
6,527
Theorie
1,551
Konsumentenverhalten
1,549
Consumer behaviour
1,548
Theory
1,547
Deutschland
1,259
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1,116
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820
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785
Marketingmanagement
589
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436
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243
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223
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220
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203
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196
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189
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169
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166
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166
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164
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164
Welt
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164
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157
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17
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17
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12
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Hawkins, Del I.
6
Peter, Jerome Paul
6
Bieger, Thomas
5
Donnelly, James H.
5
Herrmann, Andreas
5
Homburg, Christian
5
Mothersbaugh, David L.
5
Scharf, Andreas
5
Schubert, Bernd
5
Albers, Sönke
4
Baier, Daniel
4
Bauer, Hans H.
4
Ferrell, Odies C.
4
Harker, Patrick T.
4
Malhotra, Naresh K.
4
Ottawa, Marco
4
Peñaloza, Lisa
4
Pride, William M.
4
Rietz, Christian
4
Simon, Hermann
4
Winer, Russell S.
4
Best, Roger J.
3
Clancy, Kevin J.
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Engler, Uwe
3
Fischer, Marc
3
Hanssens, Dominique M.
3
Hautmann, Ellen
3
Hedin, Hans
3
Hehn, Patrick
3
Hirvensalo, Irmeli
3
Kozielski, Robert
3
Kumar, Prashant
3
Kumar, V.
3
Lindgreen, Adam
3
Loudon, David L.
3
Sheth, Jagdish N.
3
Simkin, Lyndon
3
Stevens, Robert E.
3
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American Marketing Association
13
European Society for Opinion and Marketing Research
6
AMACOM
2
Harvard Graduate School of Business Administration
2
Haupt Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesverband des Deutschen Güterfernverkehrs
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cornelsen Scriptor
1
DePaul University / College of Commerce
1
Deutsch-Koreanische Industrie- und Handelskammer
1
Esomar
1
Finansovyj Universitet
1
Forum Berufsbildung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Kongress der Deutschen Marktforschung <29, 1994, Bremen>
1
Marketing Research Congress <45, 1992, Madrid>
1
Marketing Research Congress <48, 1995, Den Haag>
1
Marketing Research Congress <50, 1997, Edinburgh>
1
NetLibrary, Inc
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
Seminar on Is Marketing Keeping Up with the Consumer? <1989, Wien>
1
Seminar on Youth Research: How to be Number One in the Youth Market <1997, Kopenhagen>
1
Springer International Publishing
1
Summer Educators' Conference <2013, Boston, Mass.>
1
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Published in...
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Europäische Hochschulschriften / 5
12
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
9
Gabler Edition Wissenschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Review of marketing research
5
SpringerLink / Bücher
5
Entscheidungsunterstützung für ökonomische Probleme
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
Journal of business-to-business marketing
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Management
4
AMS review : official publication of the Academy of Marketing Science
3
Berichte aus der Betriebswirtschaft
3
DUV : Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
Fundamentals of marketing research ; Vol. 1
3
International journal of wine business research : IJWBR
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Management research review
3
Marketing letters : a journal of research in marketing
3
Marketing theory
3
UTB / Management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of operational research : EJOR
2
Fundamentals of marketing research ; Vol. 6
2
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
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Source
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ECONIS (ZBW)
577
Showing
1
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577
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1
Einsatz neuronaler Netze im Pharmamarketing
Sink, Klaus
-
1992
Persistent link: https://www.econbiz.de/10000883638
Saved in:
2
Marktsegmentierung im Handel
Baum, Frank
-
1994
-
1. Aufl
Persistent link: https://www.econbiz.de/10000891061
Saved in:
3
Strategische Marketing- und Imageplanung : Theorie, Methoden und Integration der Wettbewerbsstrukturanalyse aus Imagedaten
Huber, Bernd
-
1993
Persistent link: https://www.econbiz.de/10000856558
Saved in:
4
Marktsegmentanalysen und Marktsegmentauswahl in deutschen Güterverkehrsmärkten
Klaus, Peter
-
1989
Persistent link: https://www.econbiz.de/10000864090
Saved in:
5
Konkurrenzforschung im Marketing : Analyse und Prognose
Brezski, Eberhard
-
1993
Persistent link: https://www.econbiz.de/10000866825
Saved in:
6
Enhancing knowledge development in marketing
Parasuraman, A.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000837433
Saved in:
7
The marketing revolution : a radical manifesto for dominating the marketplace
Clancy, Kevin J.
;
Shulman, Robert S.
-
1991
Persistent link: https://www.econbiz.de/10000838956
Saved in:
8
Marketing classics : a selection of influential articles
Enis, Ben M.
(
contributor
);
Cox, Keith Kohn
(
contributor
)
-
1985
-
5. ed
Persistent link: https://www.econbiz.de/10000743031
Saved in:
9
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
10
Marketing in developing countries
Kinsey, Joanna
-
1988
Persistent link: https://www.econbiz.de/10000747243
Saved in:
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