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~subject:"Marketing management"
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Marketing management
Beziehungsmarketing
25,027
Relationship marketing
25,016
Service quality
20,655
Dienstleistungsqualität
20,639
Konsumentenverhalten
11,191
Consumer behaviour
11,184
Customer satisfaction
8,947
Kundenzufriedenheit
8,930
Theorie
8,284
Theory
8,004
Verhandlungstheorie
7,172
Bargaining theory
6,736
Deutschland
3,886
Germany
3,735
Leistungsbündel
3,297
Bundling strategy
3,272
Qualitätsmanagement
2,881
USA
2,878
United States
2,838
Quality management
2,760
Lieferantenmanagement
2,754
Supplier relationship management
2,753
Pareto-Optimum
2,704
Brand management
2,676
Markenführung
2,676
Pareto efficiency
2,578
Wirtschaftsprüfung
2,497
Financial audit
2,490
Electronic Commerce
2,385
Cloud Computing
2,298
E-commerce
2,274
Verhandlungen
2,198
Social Web
2,196
Social web
2,196
Negotiations
2,194
Marketingmanagement
2,022
Markenimage
1,986
Brand image
1,984
Cloud computing
1,971
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41
Bibliography included
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Ratgeber
33
Guidebook
31
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Handbuch
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28
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17
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4
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418
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Bruhn, Manfred
18
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Quach, Sara
6
Stango, Victor
6
Casidy, Riza
5
Finne, Åke
5
Grewal, Dhruv
5
Gupta, Sunil
5
Hippner, Hajo
5
Hollensen, Svend
5
Krafft, Manfred
5
Ormrod, Robert P.
5
Payne, Adrian
5
Petersen, J. Andrew
5
Ratten, Vanessa
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Belz, Christian
4
Bjerre, Mogens
4
Dannenberg, Holger
4
Ehrlich, Evelyn
4
Eisingerich, Andreas B
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Grewal, Rajdeep
4
Günter, Bernd
4
Hennig-Thurau, Thorsten
4
Herrmann, Andreas
4
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American Marketing Association
10
IGI Global
3
AMACOM
2
Erich-Schmidt-Verlag <Berlin>
2
Harvard Graduate School of Business Administration
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
De Gruyter Oldenbourg
1
Econometrisch Instituut <Rotterdam>
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Freie Universität Berlin / Marketing-Department
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
MITP Verlags-GmbH & Co. KG
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Stuttgarter Controller-Forum <1994, Stuttgart>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Mannheim
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
1
Vrije Universiteit Amsterdam / Faculteit der Economische Wetenschappen en Econometrie
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of business research : JBR
48
Journal of strategic marketing
31
The journal of business & industrial marketing
30
Journal of retailing and consumer services
27
SpringerLink / Bücher
23
Journal of the Academy of Marketing Science
18
European journal of marketing : EJM
17
Business horizons
14
Journal of retailing
13
Journal of marketing management : MM
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Gabler Edition Wissenschaft
11
International journal of electronic customer relationship management : IJECRM
11
Journal of marketing communications
11
Cogent business & management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
9
Europäische Hochschulschriften / 5
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing intelligence & planning
9
The service industries journal
9
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
International review on public and non-profit marketing
8
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
8
The marketing review
8
International journal of internet marketing and advertising : IJIMA
7
Journal of international marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
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Source
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ECONIS (ZBW)
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1
Social Media Marketing : Strategien für Twitter, Facebook & Co.
Weinberg, Tamar
-
2010
Persistent link: https://www.econbiz.de/10003907120
Saved in:
2
Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix
;
Holzapfel, Klaus
-
2010
-
3. Aufl.
Persistent link: https://www.econbiz.de/10008667187
Saved in:
3
Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix
;
Holzapfel, Klaus
-
2011
-
3. Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10009547049
Saved in:
4
Multimedia als strategisches Geschäftsfeld : eine Befragung von Druckereikunden zum Einsatz neuer Medien in der Kommunikationspolitik
Hermes, Peter
;
Nötzel, Sönke
;
Lindner, Antje
-
1997
Persistent link: https://www.econbiz.de/10014009350
Saved in:
5
World Wide Web marketing : integrating the Internet into your marketing strategy
Sterne, Jim
-
1995
Persistent link: https://www.econbiz.de/10013490239
Saved in:
6
Marktkommunikation im Internet
Röckelein, Wolfgang
-
1999
Persistent link: https://www.econbiz.de/10001352266
Saved in:
7
Forecasting revenue with the help of customer migration models in the insurance industry : a study approach
Arnsfeld, Torsten
;
Lutoshkina, Alexandra
-
2013
Persistent link: https://www.econbiz.de/10010338957
Saved in:
8
Strategien für Zulieferunternehmen : Optionen für den Mittelstand
Niederdrenk, Ralph
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001559424
Saved in:
9
Serviceleistungen als Anreizinstrument zur Bearbeitung von Vertikalketten
Baumgarth, Carsten
- In:
Kundenbeziehungen im Dienstleistungsbereich
,
(pp. 373-398)
.
2000
Persistent link: https://www.econbiz.de/10001497660
Saved in:
10
Solution Selling im B2C-Bereich : ein konzeptioneller Ansatz zur Typologisierung von Solutions
Ahlert, Dieter
;
Kawohl, Julian
;
Kes, Isabelle
; …
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 31-60)
.
2010
Persistent link: https://www.econbiz.de/10008732092
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