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~subject:"Marketing management"
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Marketing management
Supply chain
36,504
Lieferkette
35,831
Relationship marketing
26,161
Beziehungsmarketing
25,487
Einzelhandel
17,771
Retail trade
15,169
Consumer behaviour
12,930
Konsumentenverhalten
12,867
Theorie
8,001
Theory
7,964
Lieferantenmanagement
7,737
Supplier relationship management
7,728
Customer satisfaction
5,850
Kundenzufriedenheit
5,795
Deutschland
5,148
Vertriebsweg
4,918
Distribution channel
4,914
Logistik
4,823
Logistics
4,657
Service quality
4,401
Dienstleistungsqualität
4,387
Germany
4,385
Electronic Commerce
3,819
USA
3,714
E-commerce
3,621
United States
3,568
Brand management
3,255
Markenführung
3,249
Online-Handel
2,991
Online retailing
2,978
Lagerhaltungsmodell
2,796
Inventory model
2,794
Risikomanagement
2,789
Risk management
2,745
Sustainability
2,627
Marketingmanagement
2,598
Supply Chain Management
2,584
Logistics provider
2,508
Logistikdienstleister
2,508
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1,708
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Homburg, Christian
18
Bruhn, Manfred
17
Kumar, V.
17
Madhani, Pankaj M.
15
Yan, Ruiliang
11
Grönroos, Christian
9
Palmatier, Robert W.
9
Pei, Zhi
9
Terho, Harri
9
Verhoef, Peter C.
9
Wilde, Klaus D.
8
Ahlert, Dieter
7
Bauer, Hans H.
7
Neslin, Scott A.
7
Wirtz, Bernd W.
7
Chen, Jing
6
Fink, Klaus-J.
6
Geyskens, Inge
6
Hippner, Hajo
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Meffert, Heribert
6
Petersen, J. Andrew
6
Quach, Sara
6
Stango, Victor
6
Vrontis, Demetris
6
Casidy, Riza
5
Dekimpe, Marnik G.
5
Eisingerich, Andreas B
5
Finne, Åke
5
Foroudi, Pantea
5
Gupta, Sunil
5
Hollensen, Svend
5
Hua, Zhongsheng
5
Ko, Wai Wai
5
Krafft, Manfred
5
Liu, Gordon
5
O'Cass, Aron
5
Ormrod, Robert P.
5
Ozuem, Wilson
5
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American Marketing Association
10
Harvard Graduate School of Business Administration
3
IGI Global
3
AMACOM
2
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
2
Erich-Schmidt-Verlag
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Athens Institute for Education and Research
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband Bürowirtschaft
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Econometrisch Instituut <Rotterdam>
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Eric Cuvillier <Firma>
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
George Routledge & Sons <London>
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Business
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Peter Lang Ltd.
1
Programme Evaluation Organisation
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of business research : JBR
59
Journal of retailing and consumer services
43
The journal of business & industrial marketing
37
Journal of strategic marketing
35
SpringerLink / Bücher
30
Journal of the Academy of Marketing Science
28
Journal of retailing
25
European journal of marketing : EJM
21
Business horizons
16
Europäische Hochschulschriften / 5
15
Journal of marketing
15
Gabler Edition Wissenschaft
14
International journal of retail & distribution management
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Cogent business & management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing management : MM
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of electronic customer relationship management : IJECRM
11
Journal of marketing channels : ... distribution systems, strategy, and management
11
Journal of marketing communications
11
Marketing letters : a journal of research in marketing
11
The journal of product & brand management
11
Asia Pacific journal of marketing and logistics
10
Jahrbuch der Absatz- und Verbrauchsforschung
10
Journal of marketing analytics : JMA
10
Handbuch Multi-Channel-Marketing
9
International journal of internet marketing and advertising : IJIMA
9
International journal of production economics
9
Journal of business-to-business marketing
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of international marketing
9
Kellogg on marketing : the marketing faculty of the kellog school of management
9
Marketing intelligence & planning
9
The marketing review
9
European journal of operational research : EJOR
8
Harvard-Business-Manager : das Wissen der Besten
8
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Source
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ECONIS (ZBW)
2,549
Other ZBW resources
14
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1
Multichannel retailing and consumer behaviour : strategy design and implementation
Sánchez-Pérez, Manuel
;
Estrella-Ramón, Antonia
; …
- In:
International journal of applied behavioral economics : …
3
(
2014
)
4
,
pp. 17-39
Persistent link: https://www.econbiz.de/10010474332
Saved in:
2
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
3
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
4
Multikanalstrategien im stationären
Einzelhandel
: eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
Saved in:
5
Omnichannel retail operations with mixed fulfillment strategies
Yang, Lu
;
Li, Xiangyong
;
Zhong, Ning
- In:
International journal of production economics
254
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013461584
Saved in:
6
Mapping customer journeys in multichannel decision-making
Wolny, Julia
;
Charoensuksai, Nipawan
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010385967
Saved in:
7
Application and integration of omnichannel decisions to customer relationship management
Karacali, Ozan
;
Salman, Gulberk Gultekin
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 153-176)
.
2021
Persistent link: https://www.econbiz.de/10012492367
Saved in:
8
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
9
Determinants of long-term orientation in seller e-retailer relationship : a seller perspective in the Indian e-commerce
Bhatnagar, Swati
;
Yadav, Rajan
- In:
International journal of business and globalisation : IJBG
36
(
2024
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10015057558
Saved in:
10
Status quo des Multi-Channel-Managements im deutschen
Einzelhandel
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003384329
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