Narrow search
Showing 1 - 3 of 3
Cover Image
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah; Bruce, Kyle; Moroko, Lara; Groeger, Lars - In: Australasian marketing journal 28 (2020) 4, pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
Cover Image
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars; Buttle, Francis A. - In: Journal of advertising research 56 (2016) 4, pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Cover Image
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.; Groeger, Lars - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299