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CGIP : managing consumer generated intellectual property

Berthon, Pierre R.; Pitt, Leyland F.; Kietzmann, Jan; … - In: California management review 57 (2014/15) 4, pp. 43-62

Persistent link: https://www.econbiz.de/10011373939

Ad Lib : when customers create the ad

Berthon, Pierre R.; Pitt, Leyland F.; Campell, Colin - In: California management review 50 (2007/08) 4, pp. 6-30

Persistent link: https://www.econbiz.de/10003755732

It's a secret : marketing value and the denial of availability

Hannah, David; Parent, Michael; Pitt, Leyland F.; … - In: Business horizons 57 (2014) 1, pp. 49-59

Persistent link: https://www.econbiz.de/10010243469

Luxury wine brands as gifts : ontological and aesthetic perspectives

Reyneke, Mignon; Berthon, Pierre R.; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 23 (2011) 3, pp. 258-270

Persistent link: https://www.econbiz.de/10009315739

Types of mindfulness in an age of digital distraction

Berthon, Pierre R.; Pitt, Leyland F. - In: Business horizons 62 (2019) 2, pp. 131-137

Persistent link: https://www.econbiz.de/10011995678

Market orientation, generative learning, innovation strategy and business performance inter-relationships in bioscience firms

Morgan, Robert; Berthon, Pierre R. - In: Journal of management studies : JMS 45 (2008) 8, pp. 1329-1353

Persistent link: https://www.econbiz.de/10003788483

Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships

Pehlivan, Ekin; Berthon, Pierre R.; Hughes, Mine Üçok; … - In: Business horizons 58 (2015) 6, pp. 591-598

Persistent link: https://www.econbiz.de/10011392824

Brand management in small to medium-sized enterprises

Berthon, Pierre R.; Ewing, Michael T.; Napoli, Julie - In: Journal of small business management : JSBM ; a joint … 46 (2008) 1, pp. 27-45

Persistent link: https://www.econbiz.de/10003723438

Market Orientation, Generative Learning, Innovation Strategy and Business Performance Inter-Relationships in Bioscience Firms

Morgan, Robert E.; Berthon, Pierre R. - 2014

We propose conceptual arguments to establish relationships between market orientation and generative learning and their respective impact on exploitative innovation strategy and explorative innovation strategy. We then consider the ambidextrous association between both forms of innovation...

Persistent link: https://www.econbiz.de/10014047041

Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share

Tsao, Hsiu-yuan; Pitt, Leyland F.; Campbell, Colin - In: Journal of the Operational Research Society : OR 61 (2010) 10, pp. 1523-1529

Persistent link: https://www.econbiz.de/10008695984