Narrow search
Showing 1 - 10 of 4,125
Cover Image
An empirical study on customer retention and customer loyalty
Alhawari, Damer - In: International journal of information systems and change … 7 (2015) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
Cover Image
Transitioning loyalty programs : a commentary on "the relationship between customer loyalty and customer satisfaction"
Bowen, John T.; Chen McCain, Shiang-Lih - In: International journal of contemporary hospitality management 27 (2015) 3, pp. 415-430
Persistent link: https://www.econbiz.de/10011308462
Cover Image
The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Cover Image
Antecedents and consequences of customer retention and loyalty orientation in Romanian telecommunications market
Hnatiuc, Cristian; Mihoc, Florin - In: The changing business landscape of Romania : lessons …, (pp. 285-304). 2013
Persistent link: https://www.econbiz.de/10010386881
Cover Image
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Cover Image
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Cover Image
From customer readiness to customer retention : the mediating role of customer psychological and behavioral engagement
Torkzadeh, Samaneh; Zolfagharian, Mohammadali; … - In: European journal of marketing 56 (2022) 7, pp. 1799-1829
Persistent link: https://www.econbiz.de/10013352641
Cover Image
Can Non-Tiered Customer Loyalty Programs Be Profitable?
Gopalakrishnan, Arun - 2020
We study the impact of launching a non-tiered customer loyalty program on consumers' spending per visit, frequency of visits and attrition rates, as well as the overall customer value. We demonstrate these results both through descriptive difference-in-difference regressions as well as through a...
Persistent link: https://www.econbiz.de/10012855594
Cover Image
Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
Cover Image
Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications
Duffett, Rodney Graeme; Maraule, Mihlali - In: Young consumers : insight and ideas for responsible … 25 (2024) 5, pp. 607-624
Persistent link: https://www.econbiz.de/10015047526