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Marketing management
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Kaiser, Harry M.
18
Forker, Olan D.
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Lenz, John E.
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Chung, Chanjin
2
Suzuki, Nobuhiro
2
Zheng, Yuqing
2
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6
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3
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2
Agribusiness : an internat. journal
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Impact of national generic dairy advertising on dairy markets : 1984 - 95
Kaiser, Harry M.
- In:
Journal of agricultural and applied economics
29
(
1997
)
2
,
pp. 303-313
Persistent link: https://www.econbiz.de/10001231878
Saved in:
2
Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos
;
Kaiser, Harry M.
;
Lenz, John E.
; …
-
1996
Persistent link: https://www.econbiz.de/10000935077
Saved in:
3
Impact of national generic dairy advertising on dairy markets, 1984 - 95
Kaiser, Harry M.
-
1996
Persistent link: https://www.econbiz.de/10000941310
Saved in:
4
Determinants of temporal variations in advertising effectiveness
Chung, Chanjin
;
Kaiser, Harry M.
-
1998
Persistent link: https://www.econbiz.de/10000988401
Saved in:
5
Cornell Commodit Promotion Research Program : summary of recent research projects
Kaiser, Harry M.
;
Ferrero, Jennifer L.
-
1997
Persistent link: https://www.econbiz.de/10000967579
Saved in:
6
An economic analysis of generic milk advertising impacts on markets in New York State
Lenz, John E.
;
Kaiser, Harry M.
;
Chung, Chanjin
-
1997
Persistent link: https://www.econbiz.de/10000967581
Saved in:
7
Evaluating US generic milk advertising effectiveness using an imperfect competition model
Suzuki, Nobuhiro
;
Kaiser, Harry M.
;
Lenz, John E.
; …
-
1993
Persistent link: https://www.econbiz.de/10000973195
Saved in:
8
An analysis of generic dairy promotion in the United States
Kaiser, Harry M.
-
1995
Persistent link: https://www.econbiz.de/10000915738
Saved in:
9
Impact of generic fluid milk advertising on whole, lowfat, and skim milk demand
Kaiser, Harry M.
;
Roberte, J. Carlos
-
1995
Persistent link: https://www.econbiz.de/10000915742
Saved in:
10
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
;
Chiambalero, Chris
-
1999
Persistent link: https://www.econbiz.de/10001398684
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