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Double, double toil and trouble : on the equivocal magic of marketing
Brown, Stephen - In: Journal of customer behaviour 8 (2009) 2, pp. 163-175
Persistent link: https://www.econbiz.de/10003870030
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Art or science? : fifty years of marketing debate
Brown, Stephen - 2008
Persistent link: https://www.econbiz.de/10003610294
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Metaphorical myopia: some thoughts on analogical thinking
Brown, Stephen - In: The SAGE handbook of marketing theory, (pp. 266-280). 2010
Persistent link: https://www.econbiz.de/10003923136
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Words of a feather : confessions of a Thomas Twitcher
Brown, Stephen - In: Marketing intelligence & planning 29 (2011) 1, pp. 9-21
Persistent link: https://www.econbiz.de/10009006869
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I have seen the future and it sucks : reactionary reflections on reading, writing and research
Brown, Stephen - In: European business review : EBR ; the official journal … 24 (2012) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10009487841
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World's largest metaphor hits iceberg : travelling in trope on Titanic
Brown, Stephen - 2012
Persistent link: https://www.econbiz.de/10009768149
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Yo, Clio! : can historiography save marketing scholarship?
Brown, Stephen - In: Journal of historical research in marketing 3 (2011) 4, pp. 449-468
Persistent link: https://www.econbiz.de/10009407718
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I'm buying, Jack! : fooling around an ambiguous brand
Brown, Stephen - In: Journal of consumer behaviour : an international … 13 (2014) 2, pp. 108-121
Persistent link: https://www.econbiz.de/10010348827
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Postmodern marketing : dead and buried or alive and kicking?
Brown, Stephen - In: The marketing book, (pp. 21-36). 2016
Persistent link: https://www.econbiz.de/10011471624
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Dead brand walking : on the paradoxes and perversities of branding
Brown, Stephen - In: The Routledge companion to contemporary brand management, (pp. 92-106). 2016
Persistent link: https://www.econbiz.de/10011515370