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Brand meaning
Sherry, John F. - In: Kellogg on branding : the marketing faculty of the …, (pp. 40-69). 2005
Persistent link: https://www.econbiz.de/10003285298
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F. (contributor); Fischer, Eileen (contributor) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003716315
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Qualitative inquiry in marketing and consumer research
Sherry, John F.; Kozinets, Robert V. - In: Kellogg on marketing, (pp. 165-194). 2001
Persistent link: https://www.econbiz.de/10001612983