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Marketing theory
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Consumer Culture Theory Conference <2, 2007, Toronto>
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Brand meaning
Sherry, John F.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 40-69)
.
2005
Persistent link: https://www.econbiz.de/10003285298
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F.
(
contributor
);
Fischer, Eileen
(
contributor
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003716315
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Qualitative inquiry in marketing and consumer research
Sherry, John F.
;
Kozinets, Robert V.
- In:
Kellogg on marketing
,
(pp. 165-194)
.
2001
Persistent link: https://www.econbiz.de/10001612983
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