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Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar; Krishnan, H. Shanker; Smith, Robert E. - 2010
Persistent link: https://www.econbiz.de/10003924405
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Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
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High-involvement innovation through continuous improvement
Bessant, John R.; Caffyn, Sarah - 2009
Persistent link: https://www.econbiz.de/10003856704
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Innovation and productivity in services
2001
Persistent link: https://www.econbiz.de/10001613305
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Public procurement for innovation : good practices and strategies
OECD - 2017
Persistent link: https://www.econbiz.de/10011810771
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Networks of innovation : towards new models for managing schools and systems
2003
: to what extent can they replace cumbersome bureaucracies as forms of management and as sources of innovation and … Innovation. They were concerned with the "how?" and not just the "what?" and "why?" of changing schools for the future …
Persistent link: https://www.econbiz.de/10014007775
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In pursuit of the "ideal approach" to successful marketing strategy implementation
Thorpe, Eleri R.; Morgan, Robert - 2009
Persistent link: https://www.econbiz.de/10003836674
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Marketing myopia
Levitt, Theodore - 2008 - Reprint
Persistent link: https://www.econbiz.de/10003681710
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How strategic is your sales strategy?
Kinni, Theodore - In: Executing strategy for business results, (pp. 101-109). 2007
Persistent link: https://www.econbiz.de/10003659753
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Bringing health care to the patient : an overview of the use of telemedicine in OECD countries
Oliveira Hashiguchi, Tiago Cravo - 2020
Telemedicine is being used across OECD countries to deliver health care in a wide range of specialties, for numerous conditions and through varied means. A growing body of evidence suggests that care delivered via telemedicine can be both safe and effective, in some cases with better outcomes...
Persistent link: https://www.econbiz.de/10012227453