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Offensive and defensive marketing in spatial competition
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of service research 22 (2019) 2, pp. 189-201
Persistent link: https://www.econbiz.de/10012007442
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Offensive versus defensive marketing : what is the optimal spending allocation?
Martín Herrán, Guiomar; McQuitty, Shaun; Sigué, … - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 210-219
Persistent link: https://www.econbiz.de/10009569973
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Entrepreneurial marketing and social networking in small and medium service enterprises : a case study into business dealings in Cameroon
Sigué, Simon Pierre; Biboum, Altante Désirée - In: Journal of African business 21 (2020) 3, pp. 338-354
Persistent link: https://www.econbiz.de/10012287171