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Marketingmanagement
Marketing
18,848
Marktforschung
12,300
Market research
6,554
Verbraucher
5,489
Theorie
4,089
Theory
4,044
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3,873
Marketing management
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1,725
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1,588
United States
1,586
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1,240
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1,158
Relationship marketing
1,150
Strategisches Management
1,125
Marketingtheorie
1,002
Marketing theory
957
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913
Absatz
882
Verbraucherverhalten
806
Management
796
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779
Markenführung
755
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752
Online-Marketing
648
Markenartikel
628
Internet marketing
605
Welt
592
World
587
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558
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553
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527
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495
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480
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Kotler, Philip
81
Meffert, Heribert
30
Kerin, Roger A.
24
Bruhn, Manfred
23
Armstrong, Gary
21
Keller, Kevin Lane
20
Kirchgeorg, Manfred
20
Pepels, Werner
20
Hartley, Steven W.
19
Kuß, Alfred
18
Peter, Jerome Paul
18
Homburg, Christian
16
Donnelly, James H.
14
Unger, Fritz
14
Piercy, Nigel
13
Baker, Michael John
12
Burmann, Christoph
12
Rudelius, William
12
Sheth, Jagdish N.
12
Huber, Frank
10
Kleinaltenkamp, Michael
10
Tomczak, Torsten
10
Aaker, David A.
9
Fuchs, Wolfgang
9
Runia, Peter
9
Ahlert, Dieter
8
Backhaus, Klaus
8
Best, Roger J.
8
Doyle, Peter
8
Ferrell, Odies C.
8
Hawkins, Del I.
8
Jaworski, Bernard J.
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Adeola, Ogechi
7
Albers, Sönke
7
Bauer, Hans H.
7
Boone, Louis E.
7
Boyd, Harper W.
7
Cravens, David W.
7
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American Marketing Association
36
Springer Fachmedien Wiesbaden
19
OECD
10
Duncker & Humblot
6
European Society for Opinion and Marketing Research
6
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
American Management Association
5
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Haufe-Lexware GmbH & Co. KG
4
IGI Global
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
Verlag Dr. Kovač
4
AMACOM
3
De Gruyter Oldenbourg
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Wiley-VCH
3
epubli GmbH
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Haupt Verlag
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Universität St. Gallen / Institut für Marketing
2
Uniwersytet Ekonomiczny w Katowicach
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
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SpringerLink / Bücher
72
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
52
Europäische Hochschulschriften / 5
36
Lehrbuch
33
Journal of marketing management : MM
24
European journal of marketing : EJM
23
Marketing intelligence & planning
23
Gabler Edition Wissenschaft
22
Journal of strategic marketing
22
Journal of the Academy of Marketing Science
21
Springer eBook Collection
20
Journal of marketing
18
Springer eBook Collection / Business and Economics
18
The journal of business & industrial marketing
18
Journal of business-to-business marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of Islamic marketing : JIMA
16
Marketing theory
16
AMS review : official publication of the Academy of Marketing Science
14
Business horizons
13
McGraw-Hill/Irwin series in marketing
13
Journal of research in marketing and entrepreneurship : JRME
12
Springer eBook Collection / Business and Management
12
Journal of macromarketing
11
Neue betriebswirtschaftliche Forschung : Nbf
11
Hamburger Schriften zur Marketingforschung
10
International journal of islamic marketing and branding
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Schriften zu Marketing und Management
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
OECD Health Statistics
9
Review of marketing research
9
Berichte aus der Betriebswirtschaft
8
Cogent business & management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
8
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Source
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ECONIS (ZBW)
3,739
USB Cologne (EcoSocSci)
59
EconStor
3
Showing
1
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10
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3,801
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date (oldest first)
1
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
2
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
3
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
4
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
5
Marketing Management Viewpoints : Commentary and readings
Walters, Sherwood George
;
Sweet, Morris L.
;
Snider, Max D.
-
1970
-
2. ed
Persistent link: https://www.econbiz.de/10000596203
Saved in:
6
Motivation research and marketing management
Newman, Joseph William
-
1957
Persistent link: https://www.econbiz.de/10000674516
Saved in:
7
Marketing and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
8
Marketing classics : a selection of influential articles
Enis, Ben Melvin
(
compiler
);
Cox, Keith K.
(
contributor
)
-
1969
Persistent link: https://www.econbiz.de/10000570048
Saved in:
9
Demand analysis for marketing decisions
Hughes, George David
;
Hughes, G. David
-
1973
-
1. print.
Persistent link: https://www.econbiz.de/10000050689
Saved in:
10
Managerial analysis in marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
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