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Le silver marketing : les meilleures pratiques pour communiquer aux seniors

Aribaud, Frédérique; Tréguer, Jean-Paul - 2016

Prêt à communiquer aux seniors ? J'ai identifié le marché des seniors comme une opportunité, mais j'hésite encore à me lancer. J'ai peur de faire vieillir l'image de ma marque. Je crains de stigmatiser les seniors dans ma communication. Je m'interroge sur la pertinence du marketing...