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Marketingmanagement
Relationship marketing
13
Beziehungsmarketing
11
Lernende Organisation
4
Marketing management
4
Unternehmensgründung
4
B-to-B-Marketing
3
Business start-up
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Business-to-business marketing
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Confidence
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Consumer behaviour
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Konsumentenverhalten
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Learning organization
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Marketing theory
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Marketingtheorie
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Vertrauen
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Animals
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Customer retention
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Dynamische Kompetenzen
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Entrepreneurship
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Entrepreneurship approach
2
Firm performance
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Gesundheitsvorsorge
2
Kundenbindungsprogramm
2
Lernmethode
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Lieferantenmanagement
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Loyalty program
2
Loyalty schemes
2
Outsourcing
2
Preventive care
2
Services marketing
2
Supplier relationship management
2
Tierarzneimittel
2
Tiere
2
Unternehmenserfolg
2
Veterinary drug
2
Alternative financial services
1
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Arbeitspsychologie
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Morgan, Robert M.
3
Crutchfield, Tammy N.
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Lacey, Russell
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Lee, Sungho
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Park, Jeong Eun
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Handbook of relationship marketing
1
Journal of strategic marketing
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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ECONIS (ZBW)
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Relationship marketing and marketing strategy : the evolution of relationship marketing strategy within the organization
Morgan, Robert M.
- In:
Handbook of relationship marketing
,
(pp. 481-504)
.
2000
Persistent link: https://www.econbiz.de/10001559332
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2
A negative side of outsourcing marketing functions and market-based learning process
Park, Jeong Eun
;
Lee, Sungho
;
Morgan, Robert M.
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 471-486
Persistent link: https://www.econbiz.de/10009314480
Saved in:
3
Patronage and loyalty strategies: understanding the behavioral and attitudinal outcomes of customer retention programs
Morgan, Robert M.
;
Crutchfield, Tammy N.
;
Lacey, Russell
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 71-87)
.
2000
Persistent link: https://www.econbiz.de/10001456703
Saved in:
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