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Relationship marketing and marketing strategy : the evolution of relationship marketing strategy within the organization
Morgan, Robert M. - In: Handbook of relationship marketing, (pp. 481-504). 2000
Persistent link: https://www.econbiz.de/10001559332
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A negative side of outsourcing marketing functions and market-based learning process
Park, Jeong Eun; Lee, Sungho; Morgan, Robert M. - In: Journal of strategic marketing 19 (2011) 5, pp. 471-486
Persistent link: https://www.econbiz.de/10009314480
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Patronage and loyalty strategies: understanding the behavioral and attitudinal outcomes of customer retention programs
Morgan, Robert M.; Crutchfield, Tammy N.; Lacey, Russell - In: Relationship marketing : gaining competitive advantage …, (pp. 71-87). 2000
Persistent link: https://www.econbiz.de/10001456703