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Marketingmanagement
Consumer behaviour
17
Konsumentenverhalten
17
USA
8
United States
8
Beziehungsmarketing
5
Relationship marketing
5
Brand management
4
Customer service
4
Kundenservice
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Markenführung
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Marketing management
4
B-to-B-Marketing
3
Business-to-business marketing
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Customer integration
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E-commerce
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Firm performance
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Innovation
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Kundenintegration
3
Online retailing
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Online-Handel
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Unternehmenserfolg
3
Brand
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Brand performance
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China
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Competitive strategy
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Customer satisfaction
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Designation of origin
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Dienstleistungsqualität
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Distribution channel
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Electronic Commerce
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Herkunftsbezeichnung
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Internet marketing
2
Kundenzufriedenheit
2
Markenartikel
2
Online-Marketing
2
Performance measurement
2
Performance-Messung
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Personalization
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Purchase intention
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Paswan, Audhesh
3
Camp, Kerri
1
Cortes, Angelica
1
Davari, Arezoo
1
Dubinsky, Alan J.
1
Iyer, Pramod
1
Nguyen, Thuy D.
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Pei, Zhi
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Zolfagharian, Mohammad Ali
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Zolfagharian, Mohammadali
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business & economics research
1
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ECONIS (ZBW)
4
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Linkin market orientation to strategy through segmentation complexity
Zolfagharian, Mohammad Ali
;
Cortes, Angelica
- In:
Journal of business & economics research
8
(
2010
)
9
,
pp. 79-91
Persistent link: https://www.econbiz.de/10008806743
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2
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
3
Allocation of salespeople's resources for generating new sales opportunities across four types of customers
Nguyen, Thuy D.
;
Paswan, Audhesh
;
Dubinsky, Alan J.
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 114-131
Persistent link: https://www.econbiz.de/10011822140
Saved in:
4
Valuable strategy and firm performance in the O2O competition
Pei, Zhi
;
Paswan, Audhesh
;
Camp, Kerri
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 167-179
Persistent link: https://www.econbiz.de/10012212135
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