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Marketingmanagement
Italien
9
Italy
9
Lieferantenmanagement
8
Supplier relationship management
8
Business network
7
Unternehmensnetzwerk
7
Supply chain
6
Lieferkette
5
KMU
4
Marketing management
4
SME
4
B-to-B-Marketing
3
Beziehungsmarketing
3
Business-to-business marketing
3
Industrie
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Innovation
3
International competition
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Internationaler Wettbewerb
3
Manufacturing SMEs
3
Manufacturing industries
3
Marketing
3
Mittelständische Industrie
3
Procurement
3
Relationship marketing
3
Theorie
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Theory
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USA
3
United States
3
ARA model
2
Beschaffung
2
Computer
2
Contracts
2
Customer-driven
2
Customer-driven supply chain
2
Dienstleistungssektor
2
Digitalisierung
2
Digitization
2
Distribution channel
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Electronics industry
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English
4
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Tunisini, Annalisa
4
Cantù, Chiara
1
Ivens, Björn Sven
1
Martinelli, Elisa Martina
1
Pardo, Catherine
1
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Doctoral thesis / Department of Business Administration, University of Uppsala
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of globalisation and small business : IJGSB
1
Working paper / Department of Business Administration, University of Uppsala
1
Working paper / Department of Business Studies, Uppsala University / Företagsekonomiska Institutionen, Uppsala Universitet
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ECONIS (ZBW)
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Managing customer relationships : organizational evolution in the IT firms
Tunisini, Annalisa
-
1993
Persistent link: https://www.econbiz.de/10000856171
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2
The dissolution of channels and hierarchies : an inquiry into the changing customer relationships and organization of the computer corporations
Tunisini, Annalisa
-
1997
Persistent link: https://www.econbiz.de/10013432156
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3
Organizing and integrating marketing and purchasing in business markets : an introduction to the special issue, issues and implications
Ivens, Björn Sven
;
Pardo, Catherine
;
Tunisini, Annalisa
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 851-856
Persistent link: https://www.econbiz.de/10003924742
Saved in:
4
Marketing channel transformation in Italian SMEs
Cantù, Chiara
;
Martinelli, Elisa Martina
;
Tunisini, …
- In:
International journal of globalisation and small …
13
(
2022
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10014311955
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