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Marketingmanagement
Consumer behaviour
82,817
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80,337
Relationship marketing
26,164
Beziehungsmarketing
25,490
Theorie
11,050
Theory
10,881
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8,313
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8,267
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8,027
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4,577
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3,730
Verbraucherverhalten
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3,424
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Homburg, Christian
21
Bruhn, Manfred
20
Kumar, V.
19
Bauer, Hans H.
14
Sheth, Jagdish N.
14
Vrontis, Demetris
12
Hawkins, Del I.
9
Ko, Eunju
9
Terho, Harri
9
Verhoef, Peter C.
9
Best, Roger J.
8
Esch, Franz-Rudolf
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Gierl, Heribert
8
Grönroos, Christian
8
Melewar, T. C.
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Palmatier, Robert W.
8
Spann, Martin
8
Wiedmann, Klaus-Peter
8
Albers, Sönke
7
Lindgreen, Adam
7
Neslin, Scott A.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Petersen, J. Andrew
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Ratten, Vanessa
7
Schultz, Don E.
7
Wilde, Klaus D.
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Bruwer, Johan
6
Eisingerich, Andreas B
6
Fink, Klaus-J.
6
Foxall, Gordon R.
6
Gao, Tao
6
Hennig-Thurau, Thorsten
6
Hollensen, Svend
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Keller, Kevin Lane
6
Kirchgeorg, Manfred
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Krafft, Manfred
6
Mothersbaugh, David L.
6
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American Marketing Association
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Springer Fachmedien Wiesbaden
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Books on Demand GmbH <Norderstedt>
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Information Resources Management Association
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AMACOM
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Erich-Schmidt-Verlag
3
European Society for Opinion and Marketing Research
3
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3
IGI Global
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Fördergesellschaft Marketing an der Universität Augsburg
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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American Management Association
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Berliner Wissenschafts-Verlag
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Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Chartered Institute of Marketing
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cranfield School of Management
1
Cultural Perspectives in Marketing Conference <2010, Lille>
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DePaul University / College of Commerce
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Econometrisch Instituut <Rotterdam>
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Forschungsinstitut für Biologischen Landbau
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1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Heinrich-Böll-Stiftung
1
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Journal of business research : JBR
100
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of retailing and consumer services
50
Journal of strategic marketing
48
SpringerLink / Bücher
42
Journal of marketing communications
41
European journal of marketing : EJM
36
The journal of business & industrial marketing
36
Journal of marketing
32
Journal of the Academy of Marketing Science
31
Journal of marketing management : MM
30
The journal of product & brand management
28
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
Business horizons
24
Journal of retailing
23
Marketing intelligence & planning
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Psychology & marketing
20
Journal of Islamic marketing : JIMA
19
Cogent business & management
18
Springer eBook Collection
18
The journal of consumer marketing
18
Harvard-Business-Manager : das Wissen der Besten
17
International journal of internet marketing and advertising : IJIMA
17
International journal of retail & distribution management
16
International review on public and non-profit marketing
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Gabler Edition Wissenschaft
14
International journal of advertising : the review of marketing communications
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The marketing review
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of electronic customer relationship management : IJECRM
13
Journal of marketing research : JMR
13
Marketing letters : a journal of research in marketing
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Europäische Hochschulschriften / 5
12
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ECONIS (ZBW)
3,941
USB Cologne (EcoSocSci)
8
EconStor
3
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1
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
Saved in:
2
Sport fans and their teams' redesigned logos : an examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10009719730
Saved in:
3
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
4
The effects of consumer innovativeness on sport team applications acceptance and usage
Kim, Yongjae
;
Kim, Soojin
;
Rogol, Elizabeth
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 241-255
Persistent link: https://www.econbiz.de/10011734780
Saved in:
5
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
6
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
7
The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak
;
Kwak, Dae Hee
;
Kim, Yu Kyoum
- In:
Journal of management & organization : journal of …
16
(
2010
)
4
,
pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
Saved in:
8
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
Saved in:
9
Die FC Bayern SparKarte : eine Innovation im deutschen Bankenmarkt
Mulokozi, Clemens
;
Herla, Armin
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 325-352)
.
2007
Persistent link: https://www.econbiz.de/10003511732
Saved in:
10
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
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