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Marketingmanagement
Consumer behaviour
73
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USA
29
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29
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19
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Pricing strategy
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Markenführung
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India
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Indien
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Market research
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Werbung
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Marketing
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Arzneimittel
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Chintagunta, Pradeep K.
13
Dhar, Sanjay K.
4
Rao, Vithala R.
3
Goli, Ali
2
Jindal, Pranav
2
Mummalaneni, Simha
2
Sriram, S.
2
Zhu, Ting
2
Anderson, Stephen J.
1
Dixit, Ashutosh
1
Dong, Xiaojing
1
Gangwar, Manish
1
Gómez, Miguel I.
1
Hong, Yuan
1
Kadiyali, Vrinda
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Kumar, V.
1
Lee, Jonathan
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Luo, Anita
1
Manchanda, Puneet
1
McLaughlin, Edward
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Nair, Harikesh
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Neelamegham, Ramya
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science
2
American journal of agricultural economics
1
Journal of applied econometrics
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The Routledge companion to strategic marketing
1
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Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
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2
The strategic role of supermarket buyer intermediaries in new product selection : implications for systemwide efficiency
McLaughlin, Edward
- In:
American journal of agricultural economics
72
(
1990
)
2
,
pp. 358-370
Persistent link: https://www.econbiz.de/10001085560
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3
Pricing strategies
Gangwar, Manish
;
Rao, Vithala R.
- In:
The Routledge companion to strategic marketing
,
(pp. 309-324)
.
2021
Persistent link: https://www.econbiz.de/10012498768
Saved in:
4
Measuring marketing-mix effects in the 32-64 bit video game console market
Chintagunta, Pradeep K.
;
Nair, Harikesh
;
Sukumar, R.
- In:
Journal of applied econometrics
24
(
2009
)
3
,
pp. 421-445
Persistent link: https://www.econbiz.de/10003825041
Saved in:
5
Endogeneity and simultaneity in competitive pricing and advertising : a logit demand analysis
Chintagunta, Pradeep K.
;
Kadiyali, Vrinda
;
Vilcassim, …
- In:
The journal of business : B
79
(
2006
)
6
,
pp. 2761-2787
Persistent link: https://www.econbiz.de/10003420861
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6
Learning and exit behavior of new entrant discount airlines from city-pair markets
Dixit, Ashutosh
;
Chintagunta, Pradeep K.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 150-168
Persistent link: https://www.econbiz.de/10003557082
Saved in:
7
Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373356
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8
A pre-diffusion growth model of intentions and purchase
Chintagunta, Pradeep K.
;
Lee, Jonathan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009507837
Saved in:
9
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
10
Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing
;
Manchanda, Puneet
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
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