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Marketingmanagement
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Consumer behavior analysis : (a) rational approach to consumer choice
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From producers to consumers : a research agenda for consumer behavior analysis
Hantula, Donald A.
- In:
Consumer behavior analysis : (a) rational approach to …
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(pp. 239-252)
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2013
Persistent link: https://www.econbiz.de/10009740346
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Consumer behavior analysis : (a) rational approach to consumer choice
Hantula, Donald A.
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ed.
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2013
Persistent link: https://www.econbiz.de/10009740486
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