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Marketing the political product
Reid, David McHardy
- In:
European journal of marketing : EJM
22
(
1988
)
9
,
pp. 34-47
Persistent link: https://www.econbiz.de/10001075995
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Towards effective product management
Reid, David McHardy
- In:
European journal of marketing : EJM
22
(
1988
)
5
,
pp. 32-43
Persistent link: https://www.econbiz.de/10001049945
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