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Antecedents and consequences of consumer ethnocentrism : evidence from South Africa
Pentz, Chris; Terblanche, Nic S.; Boshoff, Christo - In: International journal of emerging markets 12 (2017) 2, pp. 199-218
Persistent link: https://www.econbiz.de/10011760736
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The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Theron, Edwin; Terblanche, Nic S.; Boshoff, Christo - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 997-1010
Persistent link: https://www.econbiz.de/10003786756
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The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention
Terblanche, Nic S.; Boshoff, Christo; Human-Van Eck, Debbie - In: International review on public and non-profit marketing 20 (2023) 1, pp. 193-223
Persistent link: https://www.econbiz.de/10014252154