//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ingredient branding and feedba...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
Consumer behaviour
82,091
Konsumentenverhalten
79,610
Brand management
17,522
Markenführung
17,108
Brand image
11,065
Markenimage
10,948
Theorie
10,876
Theory
10,707
Relationship marketing
9,686
Beziehungsmarketing
9,646
Markenartikel
9,157
Brand
8,117
Customer satisfaction
5,862
USA
5,720
Deutschland
5,680
Kundenzufriedenheit
5,680
Social Web
5,517
Social web
5,512
Online-Handel
5,501
Online retailing
5,489
United States
5,453
Online-Marketing
5,161
Internet marketing
5,129
Germany
5,095
Service quality
4,472
Einzelhandel
4,445
Dienstleistungsqualität
4,421
Retail trade
4,383
Werbewirkung
4,143
Advertising effects
4,084
Electronic Commerce
3,680
Verbraucherverhalten
3,580
Marketing management
3,578
E-commerce
3,544
Experiment
3,490
Advertising
3,487
Werbung
3,470
Emotion
3,324
Pricing strategy
2,957
more ...
less ...
Online availability
All
Undetermined
1,141
Free
446
Type of publication
All
Article
2,381
Book / Working Paper
1,205
Journal
8
Type of publication (narrower categories)
All
Article in journal
2,015
Aufsatz in Zeitschrift
2,015
Aufsatz im Buch
368
Book section
368
Hochschulschrift
234
Thesis
191
Graue Literatur
171
Non-commercial literature
171
Collection of articles of several authors
119
Sammelwerk
119
Working Paper
97
Arbeitspapier
94
Aufsatzsammlung
84
Bibliografie enthalten
74
Bibliography included
74
Case study
66
Fallstudie
66
Lehrbuch
44
Konferenzschrift
42
Textbook
40
Conference paper
24
Konferenzbeitrag
24
Ratgeber
23
Conference proceedings
22
Guidebook
22
Reprint
22
Handbook
14
Handbuch
14
Collection of articles written by one author
11
Sammlung
11
Glossar enthalten
9
Glossary included
9
Festschrift
6
Bibliografie
4
Interview
4
Accompanied by computer file
3
Article
3
Dissertation u.a. Prüfungsschriften
3
Elektronischer Datenträger als Beilage
3
Fallstudiensammlung
3
more ...
less ...
Language
All
English
2,980
German
597
Polish
9
French
8
Russian
4
Valencian
1
Hungarian
1
Kazakh
1
Spanish
1
Turkish
1
Undetermined
1
more ...
less ...
Author
All
Keller, Kevin Lane
18
Melewar, T. C.
14
Esch, Franz-Rudolf
11
Sheth, Jagdish N.
11
Bauer, Hans H.
10
Burmann, Christoph
10
Ko, Eunju
10
Gierl, Heribert
9
Hawkins, Del I.
9
Kitchen, Philip J.
9
Laukkanen, Tommi
9
Baumgarth, Carsten
8
Best, Roger J.
8
Bruhn, Manfred
8
Homburg, Christian
8
Kumar, V.
8
MacInnis, Deborah J.
8
O'Cass, Aron
8
Ozuem, Wilson
8
Spann, Martin
8
Vrontis, Demetris
8
Wiedmann, Klaus-Peter
8
Aaker, David A.
7
Meffert, Heribert
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Pitt, Leyland F.
7
Rajagopal
7
Schultz, Don E.
7
Urde, Mats
7
Šerić, Maja
7
Adeola, Ogechi
6
Balmer, John M. T.
6
Bang, Nguyen
6
Brown, Stephen
6
Bruwer, Johan
6
Foroudi, Pantea
6
Foxall, Gordon R.
6
Hirvonen, Saku
6
Martínez-López, Francisco J.
6
more ...
less ...
Institution
All
American Marketing Association
27
Springer Fachmedien Wiesbaden
9
Books on Demand GmbH <Norderstedt>
5
Haufe-Lexware GmbH & Co. KG
4
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
Gesellschaft zur Erforschung des Markenwesens
3
Harvard Graduate School of Business Administration
2
IGI Global
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Access Marketing Management e.V.
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Erasmus Research Institute of Management
1
Finansovyj Universitet
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Innovative Marktforschung <Heidelberg>
1
Handelshochschule Leipzig
1
Heinrich-Böll-Stiftung
1
more ...
less ...
Published in...
All
Journal of business research : JBR
94
The journal of brand management : an international journal
54
Journal of retailing and consumer services
51
Journal of marketing communications
43
SpringerLink / Bücher
39
Journal of strategic marketing
37
The journal of product & brand management
37
European journal of marketing : EJM
36
Journal of marketing management : MM
35
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of marketing
31
Journal of the Academy of Marketing Science
26
Asia Pacific journal of marketing and logistics
24
Springer eBook Collection
21
Journal of Islamic marketing : JIMA
20
Journal of retailing
20
Business horizons
19
Marketing intelligence & planning
19
Psychology & marketing
19
The journal of consumer marketing
19
The journal of business & industrial marketing
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
The marketing review
17
Europäische Hochschulschriften / 5
16
International journal of internet marketing and advertising : IJIMA
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Gabler Edition Wissenschaft
15
International journal of wine business research : IJWBR
15
International journal of advertising : the review of marketing communications
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of marketing theory and practice
14
Cogent business & management
13
Journal of promotion management : JPM
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of retail & distribution management
12
International marketing review
12
International review on public and non-profit marketing
12
Journal of marketing research : JMR
12
more ...
less ...
Source
All
ECONIS (ZBW)
3,577
USB Cologne (EcoSocSci)
11
EconStor
6
Showing
1
-
10
of
3,594
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Role of
brand
globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Saved in:
2
Salvatore Ferragamo :
brand
heritage as main vector of
brand
extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
3
Measuring the effectiveness of the communication strategy by using
Brand
Score Technique : a practitioner study
Srivastava, Rajesh
- In:
Measuring business excellence : the journal of …
20
(
2016
)
3
,
pp. 26-41
Persistent link: https://www.econbiz.de/10011688980
Saved in:
4
The role of parent
brand
creating loyalty and acceptance toward premium extended wine
brand
: a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
5
Consumer evaluations on
brand
extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
6
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
7
The effects of nostalgia marketing on consumers'
brand
extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
8
The company you keep :
brand
image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
9
Customer evaluation of
brand
extensions
Malik, Ruchi
- In:
Global journal of business management : GJBM
12
(
2018
)
1
,
pp. 104-112
Persistent link: https://www.econbiz.de/10011961841
Saved in:
10
Does eWOM matter to
brand
extension? : an examination of the impact of online reviews on
brand
extension evaluations
Liu, Xin
;
Hu, Jing
;
Xu, Bing
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->