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Marketingmanagement
Türkei
20,819
Brand management
17,522
Markenführung
17,108
Turkey
16,391
Consumer behaviour
8,352
Konsumentenverhalten
8,273
Markenimage
7,425
Brand image
7,340
Brand
5,290
Markenartikel
5,290
Corporate reputation
4,958
Firmenimage
4,875
Flüchtlinge
4,281
Refugees
4,178
Deutschland
2,959
Relationship marketing
2,860
Beziehungsmarketing
2,857
Politische Kommunikation
2,787
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2,678
Germany
2,572
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2,196
Social Web
2,097
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2,046
Theorie
2,027
Theory
1,997
Geldpolitik
1,978
EU-Staaten
1,966
Monetary policy
1,925
EU countries
1,916
Online-Marketing
1,742
Internet marketing
1,718
USA
1,713
United States
1,646
Schätzung
1,583
Marketing management
1,565
Estimation
1,539
Reputation
1,499
Corporate social responsibility
1,334
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Keller, Kevin Lane
18
Balmer, John M. T.
15
Melewar, T. C.
15
Laukkanen, Tommi
9
Burmann, Christoph
8
Baumgarth, Carsten
7
Foroudi, Pantea
7
Kitchen, Philip J.
7
Ko, Eunju
7
Meffert, Heribert
7
O'Cass, Aron
7
Podnar, Klement
7
Urde, Mats
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M.T.
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Reijonen, Helen
6
Šerić, Maja
6
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Kim, Kyung Hoon
5
Merrilees, Bill
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Burghausen, Mario
4
Cuneo, Andres
4
Eisingerich, Andreas B
4
Gupta, Suraksha
4
He, Jiaxun
4
Hinson, Robert
4
Loureiro, Sandra Maria Correia
4
Martínez-López, Francisco J.
4
Mingione, Michela
4
Mutum, Dilip S.
4
Ozuem, Wilson
4
Park, C. Whan
4
Pitt, Leyland F.
4
Sakkthivel, A. M.
4
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American Marketing Association
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Springer Fachmedien Wiesbaden
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Gesellschaft zur Erforschung des Markenwesens
3
Information Resources Management Association
3
Haufe-Lexware GmbH & Co. KG
2
IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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Bildungswissenschaftliche Hochschule Flensburg
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Books on Demand GmbH <Norderstedt>
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Conference Board
1
Devlet İstatistik Enstitüsü
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Helmut-Schmidt-Universität
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
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Published in...
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Journal of business research : JBR
53
The journal of brand management : an international journal
47
The journal of product & brand management
33
European journal of marketing : EJM
29
Journal of strategic marketing
24
Journal of retailing and consumer services
21
Journal of marketing communications
17
SpringerLink / Bücher
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing management : MM
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
Europäische Hochschulschriften / 5
9
International journal of advertising : the review of marketing communications
9
International marketing review
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
The journal of business & industrial marketing
9
The marketing review
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Marketing intelligence & planning
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Corporate communications : an international journal
7
Gabler Edition Wissenschaft
7
International review on public and non-profit marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
European management journal
6
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
Journal of global marketing
6
Journal of internet commerce
6
Journal of marketing for higher education
6
Measuring and managing brands
6
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Source
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ECONIS (ZBW)
1,567
EconStor
4
USB Cologne (EcoSocSci)
2
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1
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
2
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
3
Konzeption eines leistungsbasierten Reputationsverständnisses : Gegenstand, Bildung und Wertpotenziale von Reputation auf Märkten
Fichtner, Tanja
-
2006
Persistent link: https://www.econbiz.de/10003359336
Saved in:
4
Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
Saved in:
5
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
6
Image, Marke und Trend : mit Retro-Design und neuen Kunden auf Erfolgskurs
Metzenmacher, Ralf
- In:
Erfolgsfaktor Kundenzufriedenheit : Handbuch für …
,
(pp. 243-265)
.
2012
Persistent link: https://www.econbiz.de/10009697108
Saved in:
7
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
8
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
9
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
10
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
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