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Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
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Place branding : the issue of a narrowed tourism perspective
Zenker, Sebastian; Beckmann, Suzanne C. - In: Strategic marketing in tourism services, (pp. 63-77). 2012
Persistent link: https://www.econbiz.de/10009581769
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Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim; Casais, Beatriz; Proença, João F. - In: Tourism review 77 (2022) 5, pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
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The destination promotion triad : understanding asymmetric stakeholder interdependencies among the city, hotels, and DMO
Sheehan, Lorn; Ritchie, J. R. Brent; Hudson, Simon - In: Journal of travel research : a quarterly publication of … 46 (2007) 1, pp. 64-74
Persistent link: https://www.econbiz.de/10003566692
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New paradigms in city tourism management : redefining destination promotion
Paskaleva-Shapira, Krassimira A. - In: Journal of travel research : a quarterly publication of … 46 (2007) 1, pp. 108-114
Persistent link: https://www.econbiz.de/10003566734
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Special issue: destination promotion
Fesenmaier, Daniel R. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003566747
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Picasso's Guernica : the strength of an art brand in destination e-branding
Plaza, Beatriz; Haarich, Silke N.; Waldron, Courtney M. - In: International journal of arts management 15 (2012/13) 3, pp. 53-64
Persistent link: https://www.econbiz.de/10009763868
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Stadtmarketing : Grundlagen, Analysen, Praxis
Breyer-Mayländer, Thomas (ed.); Zerres, Christopher (ed.) - 2019
Stadtmarketing ist das Aufgabenfeld verschiedener Disziplinen und Berufsgruppen. Neben Marketingfachleuten aus … aller Beteiligten. Dieses Buch gibt einen Überblick über die Grundlagen des Stadtmarketing und liefert Ansatzpunkte für die …
Persistent link: https://www.econbiz.de/10012028352
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Gjirokastra'S promotion as a branding & marketing city
Avdulaj, Jonida; Muço, Klodian - In: Business and Economic Research : BER 6 (2016) 2, pp. 290-301
Persistent link: https://www.econbiz.de/10011590007
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Gjirokastra's promotion as a branding & marketing city
Avdulaj, Jonida; Muco, Klodian - In: Inventi impact: retailing & consumer services (2017) 1, pp. 20-31
Persistent link: https://www.econbiz.de/10011705447