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Palmer, Roger - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003449635

Developing a visceral market learning capability for new product development

Roberts, Deborah L.; Palmer, Roger - In: International journal of market research : JMRS ; the … 54 (2012) 2, pp. 199-220

Persistent link: https://www.econbiz.de/10009535007

The new global marketing reality

Brookes, Richard; Palmer, Roger - 2004

Persistent link: https://www.econbiz.de/10001762092

Industrial marketing management digital media optimization for B2B marketing

Krings, Werner; Palmer, Roger; Inversini, Alessandro - In: Industrial marketing management : the international … 93 (2021), pp. 174-186

Persistent link: https://www.econbiz.de/10012501945

The new global marketing reality

Brookes, Richard; Palmer, Roger - 2004

Persistent link: https://www.econbiz.de/10004663629

Managing marketing : [marketing success through goog management practice]

Palmer, Roger; Cockton, Juanita; Cooper, Graham - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10004887169

The Role of Marketing Resources in Radical Innovation Activity : Antecedents and Payoffs

Kyriakopoulos, Kyriakos - 2020

While radical product innovations represent signiﬁcant engines of ﬁrm growth, questions remain over whether marketing helps or hurts (1) a ﬁrm's radical product innovation activity and (2) its rewards from radical product innovation activity. By attaching an attention-based view of the...

Persistent link: https://www.econbiz.de/10012856001