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Selling today : partnering to create value

Manning, Gerald L.; Ahearne, Michael; Reece, Barry L. - 2018 - Fourteenth edition

Persistent link: https://www.econbiz.de/10011569873

Selling today : partnering to create value

Manning, Gerald L.; Ahearne, Michael; Reece, Barry L. - 2012 - 12th ed., international ed.

Persistent link: https://www.econbiz.de/10009008485

The diffusion of market orientation throughout the organization : a social learning theory perspective

Lam, Son K.; Kraus, Florian; Ahearne, Michael - In: Journal of marketing 74 (2010) 5, pp. 61-79

Persistent link: https://www.econbiz.de/10009237712

Selling today : creating customer value

Manning, Gerald L.; Reece, Barry L.; Ahearne, Michael - 2010 - 11th ed., internat. ed.

Persistent link: https://www.econbiz.de/10003777497

The Diffusion of Market Orientation Throughout the Organization : A Social Learning Theory Perspective

Lam, Son K.; Kraus, Florian; Ahearne, Michael - 2010

This study examines the diffusion of market orientation as a social learning process to acquire and transfer individual-level market orientation. Central to the diffusion are important work-group members, or envoys. Through their market-oriented action, top managers serve as market-oriented role...

Persistent link: https://www.econbiz.de/10014196418

All that glitters is not sold: selling a luxury brand outside a luxury environment

Gyomlai, Moumita Das; Ahearne, Michael; Rouziès, Dominique - In: Journal of personal selling & sales management 42 (2022) 1, pp. 26-45

Persistent link: https://www.econbiz.de/10013178130