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Endogeneity and simultaneity in competitive pricing and advertising : a logit demand analysis

Chintagunta, Pradeep K.; Kadiyali, Vrinda; Vilcassim, … - In: The journal of business : B 79 (2006) 6, pp. 2761-2787

Persistent link: https://www.econbiz.de/10003420861

1995 AMA Winter Educators' Conference

Stewart, David W. (ed.); Vilcassim, Naufel (contributor) - Winter Educators' Conference <1995, La Jolla, Calif.> - 1995

Persistent link: https://www.econbiz.de/10013274830

Measuring marketing-mix effects in the 32-64 bit video game console market

Chintagunta, Pradeep K.; Nair, Harikesh; Sukumar, R. - In: Journal of applied econometrics 24 (2009) 3, pp. 421-445

Persistent link: https://www.econbiz.de/10003825041

Learning and exit behavior of new entrant discount airlines from city-pair markets

Dixit, Ashutosh; Chintagunta, Pradeep K. - In: Journal of marketing 71 (2007) 2, pp. 150-168

Persistent link: https://www.econbiz.de/10003557082

Special issue on marketing within the enterprise and beyond

Chintagunta, Pradeep K. (contributor) - 2011

Persistent link: https://www.econbiz.de/10009373356

A pre-diffusion growth model of intentions and purchase

Chintagunta, Pradeep K.; Lee, Jonathan - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 137-154

Persistent link: https://www.econbiz.de/10009507837

Assessing the effect of marketing investments in a business marketing context

Kumar, V.; Sriram, S.; Luo, Anita; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 924-940

Persistent link: https://www.econbiz.de/10009384003

Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior

Dong, Xiaojing; Manchanda, Puneet; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 207-221

Persistent link: https://www.econbiz.de/10003827937

Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales

Goli, Ali; Mummalaneni, Simha; Chintagunta, Pradeep K.; … - In: Marketing science 41 (2022) 6, pp. 1163-1180

Persistent link: https://www.econbiz.de/10014316928

Pathways to Profits : Identifying Separate Channels of Small Firm Growth through Business Training

Anderson, Stephen J. - 2016

This paper identifies separate and unique pathways to profits among small businesses in South Africa that are exposed to marketing or finance training in a randomized control study. The marketing group achieves greater profits by adopting a growth focus on higher sales, greater investments in...

Persistent link: https://www.econbiz.de/10012245865