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~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~type_genre:"CD-ROM, DVD"
~type_genre:"Sammlung"
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Marketingtheorie
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Sympózium s Medzinárodnou Účast'ou Veda, Výskum, Inovácie <2005, Košice>
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Acta Universitatis Oeconomicae Helsingiensis / A
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ECONIS (ZBW)
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Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
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1999
Persistent link: https://www.econbiz.de/10000677514
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2
Strategische Unternehmensführung und Marketing : Beiträge zur marktorientierten Unternehmenspolitik
Meffert, Heribert
-
1988
Persistent link: https://www.econbiz.de/10000091990
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3
Sympózium s Medzinárodnou Účastʿou Veda, Výskum, Inovácie Usporiadaného pri Príležitosti Týždňa vedy Európskej Únie : 10. - 11. november 2005 ; vás pozýva na sympózium s medzini ro...
Vojtech, Kollár
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003332822
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4
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
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2007
Persistent link: https://www.econbiz.de/10003377346
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
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2010
Persistent link: https://www.econbiz.de/10003925978
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The future of marketing
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337116
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7
The marketing plan handbook
Wood, Marian Burk
-
2005
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10002174964
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Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
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Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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10
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
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