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Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula; Bode, Matthias - 1999
Persistent link: https://www.econbiz.de/10000677514
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Strategische Unternehmensführung und Marketing : Beiträge zur marktorientierten Unternehmenspolitik
Meffert, Heribert - 1988
Persistent link: https://www.econbiz.de/10000091990
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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The future of marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337116
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The marketing plan handbook
Wood, Marian Burk - 2005 - 2. ed., internat. ed
Persistent link: https://www.econbiz.de/10002174964
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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2004 - 7. ed
Persistent link: https://www.econbiz.de/10001674392
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Marketing theory
Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018
Persistent link: https://www.econbiz.de/10011900067